Which Website Would You Visit to Prepare a Profile.
A website can be anything you desire it to be… but chances are, you desire it to be i of the most popular types of websites that already exist. When yous wait at the internet every bit a whole, well-nigh sites autumn into 1 of these cracking, conspicuously defined categories, each with its own guidelines and recommended features—and that makes it easier to hit the mark when designing your own site to fit the mold.
Below, we present the 9 near common website types and purposes (with the exception of social media sites, which are not as common to start from scratch):
- Business organisation
- Service provider (streaming, online tools, etc.)
- Landing folio
We explain what each category is used for and the key features to include, plus an overview of some pattern advice and an instance to assistance you go started.
To inform prospective clients and consumers about your business organisation and entice them to piece of work with you
- caption of services
- company bio (typically the About page)
- company basics (address, telephone number, email, etc.)
- mission argument
- address pain points and present value argument
- call-to-action for working together
The fact of the matter is that every 21st-century business should have a website. It’s becoming a pop practice that the get-go pace a person takes to larn almost a business is checking out their website. For businesses offering new or unique services, a business website provides the opportunity to explain what they practice; for traditional businesses, it’s a chance to ease people’southward anticipation and verify that the visitor is legitimate.
A good business concern website presents all the essential information nearly a company, non but the fundamentals similar an address or contact data, but also extra data like short staff bios or a mission argument. The idea is to get people familiar with your visitor and, in that procedure, enthusiastic almost working with you.
In particular, concern websites usually prioritize a call-to-action (CTA), such as a direct bulletin widget, where the visitors can schedule a meeting or phone call, or at least get their questions answered by an actual human instead of a bot.. CTAs for direct messaging work well on business organization sites because they speed upward the process of turning window shoppers into clients/customers, plus they elicit visitor actions when their enthusiasm is highest.
Business websites should always follow the style of the company’s branding; if you’re a tech company for young people, the style might apply futuristic visuals and informal language, whereas if you lot’re a police force firm for established clients, yous might want traditional visuals and professional language.
The important thing is that you answer any questions your visitors might take. For ane matter, having a street address and contact data verifies that your company really exists—in other words, yous’re not a scam.
But your potential clients and customers will accept additional questions, such as where you stand on certain issues like using sustainable materials or where your products are manufactured. Your business website is your opportunity to address these issues on your domicile turf, rather than letting people draw their own conclusions.
To sell items online with a conventional retail method.
- production gallery with high-quality images
- production pages
- secure checkout/transaction capabilities (with SSL document)
- account personalization options (wishlists, saved orders, profile pages, etc.)
Ecommerce sites are simply digital versions of brick-and-mortar stores, then they share the same goals and functions. You desire to brand your products as appealing equally possible, but first you need to make certain yous have the technical capacity to have credit bill of fare transactions (or whatever payment methods you lot prefer, such as PayPal or crypto).
Retailers with a broad variety of products are going to demand to invest more in their websites considering each production should have its own individual page. Product pages give you lot the opportunity to encourage people to buy the product with enticing descriptions, photos, and even videos.
Moreover, the more products y’all offer, the more complicated navigation becomes. Non but do you need to find a layout to best display your products, just as well it’due south recommended to include filtering or category tags to assist visitors find what they’re looking for.
Go along in mind that shoppers are more skeptical of buying online than in person because they can’t examine the product firsthand. That’s why visuals are so of import: you want to utilize high-quality photos and videos that showcase the product from multiple angles to requite the shopper a better sense of the actual production.
This is especially of import for selling wearing apparel since the shopper tin’t effort on items. To compensate, try including a detailed sizing chart with measurements to give your customers more accurate understanding of how the apparel volition fit.
To educate or inform the visitor about current events or specialized knowledge (like this article near web design on our 99designs weblog).
- article catalogs
- dedicated pages for each commodity
- categorization or tags for convenient browsing
- payment gateways and account capabilities, if applicable
Blogs and news websites are quickly replacing print media like newspapers and magazines. Virtually people adopt to become their news online (86% of American adults, according to Pew Enquiry), and the fact that about sites are free doesn’t hurt either.
Because each blog/news sites offers quite a few articles at a fourth dimension, browsing and navigation are meridian concerns. Most sites use a tag or categorization feature that allows visitors to filter what kinds of articles they see, akin to newspaper sections like “Sports” or “Entertainment.”
Moreover, blogs don’t take to be their own site—they’re ofttimes included as office of other sites, specially business organisation websites. This isn’t just about providing a service to visitors, it’due south also a great help in SEO; blogs and text-based manufactures are ideal for using search keywords and getting picked up in more search queries. Simply exist careful about writing clickbait, which can repel visitors just every bit easily as it attracts them.
Blogs and news sites are text-based, but visuals are still important, especially on the home page to elicit clicks on an commodity. The best practise is to include a few images per article, just to provide a little variation and suspension up imposing blocks of text.
To display samples of piece of work for certain professionals and concenter more clientele
- gallery of high-quality images and piece of work samples
- information about the professional or agency
- explanation of services
- phone call-to-activeness for working together
Portfolio sites autumn into the same vein as business websites, but with the boosted of work samples, making them perfect for visual-based companies like design agencies or photographers. They accept the same purpose every bit business websites—to inform the visitors and attract new business—but mostly feature real-life samples of piece of work so prospective clients know what to expect.
In general, portfolio sites focus less on describing their services and more than on showing end results. Galleries for work samples are standard, with some even including unlike categories or tags to facilitate browsing.
Only don’t forget the essentials like your contact information and a short bio. Like business organisation websites, visitors want to verify that you’re a real business and not a scam.
Once again, including a strong telephone call-to-activeness similar a direct message widget speeds up the process of working together. Therefore, your CTA should be prominent throughout the site.
5. Service provider (streaming, online tools, etc.)
To offer a complete online service, such as streaming or online tools similar search engines, spell-checkers, photo editors, or translators.
- piece of cake-admission to the tool
- payment options for subscriptions
- account personalization (favorites, recommendations, gustation tracking, etc.)
Sometimes the business is the website. Sites like Netflix, DuckDuckGo, and Google Translate are typically the i-stop site for what their patrons are looking for, whether entertainment or a specific service like a search engine or online tool.
Typically, service-providing sites are congenital around any their service is, with access forepart-and-center on the domicile page. Consider the Google home folio with the search bar in the middle or the Grammarly spell-checker with the text box displayed prominently. There’s no confusion well-nigh where to commencement.
In the instance of paid subscription services like Netflix, a straight CTA takes middle stage. For case, when nonmembers go to Netflix, they run into a bar for entering their email and a brief sales pitch. The idea is the same: the visitor knows precisely what the next pace is just by the page layout.
Like blogs, service-providing sites can be added to other sites. This is a clever marketing strategy to both attract new customers and provide more convenience to existing ones. If that’south what you’re interested in, try to provide an online tool relevant to your industry. A construction firm would attract the wrong kind of visitors if they offered a currency conversion tool.
6. Landing page
To bulldoze customers to a single, specific action, ordinarily every bit part of a greater marketing entrada
- a single, prominent call-to-action
- brief clarification of services/sales pitch
Landing pages are succinct, single-page sites that service one specific purpose. The most common example is to collect electronic mail addresses, such as signing up to a newsletter, but they can be tailored to other needs, such equally downloading an app or directing visitors to a second website.
A good landing page should focus all the visitor’s attention on a single CTA, such equally an e-mail signup, which is normally displayed in a clear and attention-grabbing location. An constructive strategy is to too provide lead-in text that either explains the value of the CTA or addresses some user apprehensions (e.g., “nosotros won’t share your email”).
Landing pages usually work in conjunction with greater marketing campaigns. For example, let’s say you’re collecting emails for an online raffle; instead of adding a new page to your current website, you can create a whole separate one-page website only for this purpose. That way, you lot can sponsor ads on other websites that link straight to the landing folio, equally well as ads on your own site that send users directly to the respective landing page. When the promotion ends, you tin can shut down the landing page more easily than if information technology were role of your existing website.
Another common use of landing pages is to act equally a placeholder while a total site is nonetheless beingness developed. This is a all-time practice among businesses who desire to generate interest before they’re ready to launch—in the scenario, these landing pages typically asking email addresses and then that, when the final site is finished, they can ship a notification.
Not only will this give you a caput first when you launch, merely also it helps you guess how many visitors you can look so you lot choose the appropriate hosting or bandwidth.
To provide a broad berth of information and act every bit a reference guide.
- large number of pages
- piece of cake and effective search functions
- account capabilities for users to edit and create their own pages (optional)
Wikis like Wikipedia and database like IMDb act as online encyclopedias for anyone who needs specific information fast (or just wants to browse for leisure). Typically each topic gets its own folio, with all the essential information right there. Wikis in particular often permit users to edit pages or add new topics, although for this you need both account creation capabilities and site moderators.
Aside from general wikis like Wikipedia, well-nigh of these specialize in a single area of expertise. Fan-made wikis are quite common to collect data on individual passions, such as unmarried TV shows, video games, books, or musicians. Likewise, specific hobbies and interests oft have their own dedicated wikis, such as this wiki for making paper airplanes.
If you lot’re creating a wiki or database site, make sure you can cover all the pages you demand. This may require upgrading your hosting plan to include more than storage space. Like blogs and news sites, Wikis and databases are usually text-based, but should still include enough of visuals to liven things up.
To let users to hash out amid themselves and share information and links with each other, normally defended to specific topics.
- organized discussion boards by topic
- user-content generation (users can upload their own content independently)
- business relationship personalization (favorites, notifications for responses, profile bios, etc.)
Like social media websites, online forums don’t necessarily provide content, simply rather a space for users to share their ain content with each other. Similar the historical forums they become their name from, online forums are a identify for strangers to come across and talk over their interests, as well as share helpful content like links.
If you’re designing a forum, your starting time goal is to create an organized navigational system to host and detect different give-and-take boards. Some forums create discussion boards themselves, while others let the users to practice it themselves. Either way, you want to make information technology every bit easy as possible for users to find what they’re looking for.
Your next goal is to moderate the discussions. Don’t exist alarmed, but not everyone you meet on the internet is nice! Moderators review forum comments and remove malicious or illegal posts to create a safe space for everyone else to enjoy their discussion. Sometimes moderators will work for complimentary, but in some cases, you may need to hire a professional.
Forums like Craigslist can besides serve more practical purposes, such as assuasive users to post chore ads, find housing, or sell second-manus items. Forums similar this can concenter niche audiences, simply they mostly crave more moderation to maintain the legitimacy of the site and protect users from scams.
To program events and consolidate information for attendees
- signup functionality
- current invitee lists
- result details and schedule
- helpful information like driving direction or what to bring
Terminal, it’s increasingly common for one-time events to create websites to help all those attending. Weddings, conventions, or general social gatherings often use these websites to share essential information like dates, addresses, schedules, and full general rules.
These websites can be huge fourth dimension-savers so that you lot don’t accept to explain the same things over and over to each new attendee. But share the link to the site and the visitor has everything they need to know, fifty-fifty if they forget and demand to search for it once more later on.
If you’re hosting a personal event similar a wedding, you don’t need to spend too much on designing or hosting, but sponsored events tend to use more elaborate websites, including those with transactional capabilities to sell tickets online.
Make sure yous provide all the information attendees might want: schedules, rules of deport, driving directions, housing considerations, dress codes, prohibitions, or links to nearby facilities like restaurants or recreational facilities.
How to pattern a website
Depending on the telescopic of your projection, some of these websites can exist hosted and designed with no previous design experience. Sites like Wix fifty-fifty offer complimentary plans, albeit with automatic Wix ads, but hey information technology’s improve than no website at all. And sites like Squarespace have options to partner with a professional person designer to bring your website to life.
Whichever blazon of website you build, brand sure you adhere to the web pattern basics equally well as the more than advanced spider web design principles. These fundamentals can improve whatsoever site, and are especially usual useful for first-timers and people without design feel.
Desire to become the perfect website for your business?
Work with our talented designers to brand it happen.
This article was originally written by Lexie Lu and published in 2018. It has been updated with new examples and data.
Which Website Would You Visit to Prepare a Profile